Target Audience: Is a NICHE audience:

• The target audience for this website are Kingston Students

• Kingston Students vary from ages of 18 onwards.

• They can be outgoing. Therefore attending local Kingston clubs, bars and restaurants.

• If they are not into the clubbing scene, they are interested in particular talents, such as music, art, drama and so on. This is where the talent page relates to this part of the audience.

• Kingston Students will also log-in to this site to gain advice on any problems they have.
  

• Fashion trends for boys and girls will also be updated weekly, therefore students will gain advice on what to wear and what is in season. This attracts the students who love fashion.

• This site therefore attracts a variety of different students for many reasons. Some being the passion of fashion, music, arts and attending local events.