http://archives.cbc.ca/arts_entertainment/media/topics/342-1814/
This web address takes you to a video of McLuhans' description of" the world is a global village" and "the medium is the message". This video discusses the effect of mass media on societies behavior and thought processes. He explains the term global village by the example of, if there is an earthquake, everyone will know about this, as the message is sent through the medium. McLuhan also says that the telephone brings the world closer together.
However my perception is that the new technologies, such as the telephone and internet make the world more antisocial. More teenagers rather stay at home and watch television and talk to their friends on Facebook rather than going out and socializing with them.
http://archives.cbc.ca/arts_entertainment/media/topics/342-1818/
In this clip, McLuhan states how television is a low definition medium as it offers less information and relies on the participant creating their perception of the images viewed. He explains that when a participant reads a book this is a high definition medium which gives the readers a lot of information "at a level of lower sensory participation." ( http://archives.cbc.ca/arts_entertainment/media/topics/342-1818/)
This establishes how different mediums produce a certain amount of information. This leads to different levels in which the participants contribute to that message. For example, there are occasions where two viewers watching the same television advert will gain a two different messages. I personally believe that the variety of mediums such as television, the internet, phones and so on have in a way "dummed" down society. Television is especially becoming less educational and more reality based.
"According to McLuhan, television is the canvas for a new environment of all human association and perception." ( http://archives.cbc.ca/arts_entertainment/media/topics/342-1818/)
These quotes arrives from,
The CBC Digital Archives Website.
Canadian Broadcasting Corporation.
Last updated: Aug. 19, 2008.
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